Don’t be shy when it comes to role-playing. We could all use more practice, perhaps a little more spontaneity. Shake (and shimmy) everything up, if you will. According to AnthemWares, you can not just open those closed doors of your imagination, but strut straight through them.
What’s your anthem? What do you identify with? We want people to play with all of these identities. says AnthemWares co-founder, Elizabeth Sayner. And, from looking at their recent unisex pop-up store on 175 Mott St., and online site, www.AnthemWares.com, one can transition from cool and understated to fierce and fun to tres avant-garde in the time it takes to click your mouse twice. You can have…and be it all.
Fashionably speaking, you’ll see an array of temptations such as: structured standout bags by Seth Sobek, spike and pearl jewelry by Joomi Lim, whimsical silk and ceramic bowties by Cor Sine Labe Doli, and even a necklace of Rockette worthy legs by cult-favorite, Yazbukey.
Launched last October, AnthemWares aims to connect brilliant global designers with style seekers, who value unique and inspired luxury items aren’t yet on the radar of the mainstream buyers.
“We’re not interested in obvious brands” Sayner begins,” We’re celebrating designs that have so much behind them. We want to know where these pieces come from and the processes. How does it relate to other cultures? It’s about the ideas.” Essentially, AnthemWares merges the premise behind Etsy, which spotlights designers of all varieties and levels (and some who should stick to their day jobs), with the go-to destination for luxury name brands, Net-a-Porter.com.
When I think of things “popping up” or people “popping in,” it’s generally a cringe-worthy moment. But, in the case of Anthem Wares, and their most recent “Kink” exhibit, the shudder comes from viewing the exciting and provocative work by artist Andrea Mary Marshall. Along with her work, their in-store exhibit highlighted some of their more eccentric brands and the inspirations that drove their creations. Due to popular demand, “Kink” ran for three and a half weeks. For the first time with this pop-up store, AnthemWares removed the computer screen and could relish in the results of their labor in-person.
“It was incredible to see people finally interact with our products. It makes such a huge difference to see people touch things and try them on,” Sayner says, on observing the reactions from the site’s die-hard fans as well as those of Mott Street wanderers.
Whether you’re in the market for sensual body armour this evening (Bliss Lau shown), shiny new cufflinks (Alice Made This), or your very own black tulle polka dot bunny ears (Benoit Missolin), you can truly find whatever, and more so, whoever you wish.
Seek, and you will find.
AnthemWares Pop-Up Store:
175 Mott St., New York, NY
Text: Olivia Inkster, Photos: courtesy of anthemwares.com