Tag Archives: NOT
POP UP SHOP of designers you lust after
June 23rd 11 am to 7 pm
June 24th 12 pm to 5 pm
Seventeen of New York’s best independent fashion labels will make their collections available to the people in a collaborative pop-up shop. The Soho Lofts will transform into an exclusively curated boutique with clothing, jewelry, accessories, and swimwear from some of the most sought after and innovative designers in New York City. Don’t miss out!
Designers to lust after:
AFIA
Ambika Boutique
Andy Lifschutz Jewelry
Auralis
BHON
Carrie Parry
Cold Picnic
Dirty Librarian Chains
Dusen Dusen
Gretchen Jones
H Fredriksson
Mikuti
NOT
Samantha Pleet
Study NY
Tirana Jewelry
Titania Inglis
NOT by Jenny Lai – what I’m wearing now
What I’m wearing here is from the label NOT by Jenny Lai –one of my favorite new designers that’s featured in UP|coming. The striped pieces are hers and the black top and pants are Diana Orving and Club Monaco respectively. Her work is strong in both concept and the functionality of the design. What I love about the NOT Fall 2012 collection is the versatility of how you can wear the pieces. This is only one top but there is actually more than one place you can put your head through and create a different look. In the lookbook it says “Autumn/Winter ’12 is an unwelcoming garment.
A garment without blatant entrance.
A closed form.The overlapping pillowcase is closed in its natural state.
The opening an over-compensated closure
A body manipulates its way into its embrace.”
Jenny Lai
Jenny Lai
RISD 2010
NOT
What are you currently up to?
I just finished showing my debut collection for SS12 last week, so I am following up on potential buyers, working on the company website, and beginning ideas for the next project.
Do you currently sell your collection somewhere?
Eva New York and End of Century both carry NOT and I’m very excited that I’ll be adding a stockist in Hong Kong next season.
Are you planning on showing next NYFW?
At the moment, yes, however I’m looking forward to pushing the presentation into new formats. If not New York, I may bring the collection to other cities such as Berlin or Japan, where I may find a market who better understands my aesthetic.
Who are 3 artists past or present who inspire you?
Designers Kawakubo, Yamamoto, and Watanabe always inspire me. They never stop searching for something that is meaningful. Their art is instinctive, clever, awe-inspiring.
I’ve always admired the career and lifestyle of Yo-Yo Ma, who has really experienced the world through his passion and talent. He doesn’t stay within the classical box, he has the hunger, flexibility, and skill to play contemporary, Brazilian, Chinese, popular film, even “rodeo” music with equal enthusiasm. I was so inspired by his bach suite video interpretations when I was introduced to them many years ago.
Where do you hope to be 3 years from now?
I hope to have developed the brand both artistically and more financially secure, so that it is flexible enough to be working in different countries, so that I am developing conversations and partnerships with exciting artists of all genres, and working with my own small team of talented and inspiring colleagues.
Props
- Interned in the womenswear and atelier departments of Viktor & Rolf in Amsterdam and Boudicca studio in London
- Featured as one of the Fashion Next designers by Elle Magazine and showed thesis collection at Lincoln Center during NYFW Sept 2010.
F/W 2012 collection
Spring 2011 collection













