Tag Archives: sunglasses
Music has an extensive history with influencing who we are and how we attempt to outwardly express this. Fashion typically follows the music muse, but now the two have evolved into a much more symbiotic relationship. From punk rock and its iconic leather jacket, to country western and its cowboy boots, both music and fashion work seamlessly to express their chosen message.
The Conflict of Interest’s CMJ event at Brooklyn Bowl showcased this very dynamic, blending the sounds of emerging talent with that of style, evident by its sponsor, Tortoise & Blonde, who brought in a range of optical frames and sunglasses for head-bobbing, drink-sipping concertgoers and minglers alike. “Tying in music…it’s a huge part of this. It runs in the family,” says Tortoise & Blonde CEO and co-founder, Evan Weisfeld. “See and be heard,”– a brand slogan that nods once again to that musical influence and serves as a company mantra– Tortoise & Blonde aims to be anything but another boring, overpriced eyewear line.
The founders, Dr. Steven and his son, Evan Weisfeld, embody each arm of the spectacle. In this case. Dr. Steven Weisfeld worked as an independent optometrist before taking on Tortoise & Blonde, fusing this focus on craftsmanship and expertise with that of Evan Weisfeld’s sense of fashion and interest in design.”Quality, we stand behind first and foremost. Quality was popular 50 years ago, and it’s popular now.” Their family has worked in the optometry business for 75 years, and today, they’re not only evaluating what big eyes you have, but they’re decorating them as well.
Tortoise & Blonde know who their customers are and what they want to wear. Price points remain affordable, many at $97 (That’s right! Under a hundred bucks!), for a brand that understands the balance that produces lasting style–trendy AND timeless. At the Conflict of Interest’s CMJ event, in between acts like Conway and the Cults, people were grabbing beers and playing dress-up at the Tortoise & Blonde stand, which also provided sample glasses for photobooth shots. Who doesn’t love a good photoshoot after some drinks?
Back and forth, fashion and music merged, using the other as inspiration. The online optical retailer consistently sponsors musicians and live music events, setting up mini-shops in concert venues, so that their online following can now touch, try on, and leave with a pair (or three) of the 35-piece men and women’s collection in real life. A temporary pop-up shop on the second floor of Soho’s Urban Outfitters provides you with the in-person experience even if you’ve missed out on this show, or some of the others that have been uniting fashion brands with musical acts.
Finally, these days, you can find your style and hear it too under the same roof. But seeing is believing, eh? So, get your eyes right. With all of the money you’ve saved on some good-looking eyewear, you’ll have plenty left for another good show and a Brooklyn lager.
Written by Olivia Inkster
It was too hot to deal with the subways last night but I was going to go stir crazy if I just stayed in my loft, so decided to go to First Saturdays at the Brooklyn Museum –from 5-11 pm it’s free with a ton of extra events (including a massive dance party and cash bar). Not only did I see the amazing Keith Haring exhibit, there was some crazy good style going on. Including this man above, Resc Que.
“French stripe” t-shirts have been “in” for awhile now, but the red is a nice change from the usual navy and I like the way she paired it with black lace pants. And of course I love the flatform sandals!
I realize this truck in the background is ‘less-than-ideal’. But my options were to get us hit by being fully in the street, run over by pedestrians on the sidewalk or this: in front of the truck. Ergo… Now that I talked about what I don’t like, I’ll mention what I do like: which is the drapey (dare I say cowlneck?) neckline on the top and the plaid jacket. I am also rather fond of his hair and aviators… what do you think? Is a top like this too feminine for most men? Do you like it?
I saw Zac Weiss and Jarrett Edward in Soho last weekend. I totally covet Zac’s shoes and smiley face tee. And like how Jarrett has coordinated the shoelaces with the floral print. Super fun streetstyle.