About Style Defined NYC

Style Defined NYC is curated by a select group of New York fashion influencers, encompassing a snapshot of the city’s ever-evolving fashion scene. Reporting on iconic and of-the-moment designer trends, news and events, Style Defined NYC provides the it-girl with an insider’s point of view on lust-worthy fashion, beauty, shopping and celebrity style.

History of Style Defined NYC

Style Defined NYC was founded by Katya Moorman with a desire of capturing a unique mix of style, nightlife and personal P.O.V.. Style Defined NYC then developed a cult following by New York’s riotous underground tribe. In 2014, Style Defined NYC joined the eRetail Media LLC network and has continued to grow. Be sure to follow us on twitter and instagram for the latest updates on the New York fashion and beauty scene!

Meet The Style Defined NYC Team

[expand title=”Izabella Zaydenberg – Editor”]

Izabella joined the Style Defined NYC team in April 2014. She began her career at various fashion startups throughout the city, and has worked for Time Out New York, Allure, Lucky, and Hollywood.com, where she continued to grow her love for all things style and beauty. She’s a firm believer in inspiration being found in the least likely places, from seedy dive bars on the Lower East Side, to the runways at Lincoln Center and Milk Studios during NYFW. She can most often be found on her laptop (with a stack of magazines by her side) at her local Starbucks, or attempting (and failing) to hail a cab in the rain (and in her brand new Manolos).

Contact Izabella Zaydenberg

[expand title=”Olivia Inkster – Fashion Writer”]


With a Journalism background and a whirlwind history in the music, fashion and lifestyle industries, Olivia Inkster knows what’s going on. Beginning at age 20 at major fashion NYC publications, she quickly discovered that she was drawn to innate style that existed in the streets themselves of New York. Olivia is inspired by her travels, intriguing vast experiences, and the enchanting figures she’s encountered in her lifetime. She’s consistently on the hunt for the next person, place or thing that jumpstarts the blood flow. From documenting her escapades on international tours to spotlighting emerging New York City-based fashion designers, Olivia Inkster is a lady about town. Catch her if you can.


[expand title=”Tess Money – Beauty Writer”]


Tess Money

is a makeup artist currently working for NARS Cosmetics in SOHO, NYC. With more than 7 years of experience in the world of beauty, Tess has earned her merit as a beauty expert giving advice and makeovers to nightlife icons, boss babes of the underground fashion scene, and queens from everywhere in between.

Always seeking aesthetic satisfaction, she combines her keen interest in fashion with her penchant for cuteness and absurdity. The results of her personal styling can be described as borderline obnoxious – always finished off with her sharply lined eyes and her signature four-pair false lashes. Her professional work reflects an understanding of design and her ever-present strive for perfection.

Tess has lent her creative direction and artistry to fun projects with companies such as Sanrio, Japanese fashion line 6% dokidoki, Sugarpill Cosmetics and more. Her work can be found in numerous international publications including Elle UK, Vogue Brasil, and Inked Magazine.

With her boundless energy, Tess is just getting started. Follow her beauty obsessions, inspirations and advice closely, as you never know what she’ll be into next.


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